Gee is a contractor with a franchise business primarily focused on outdoor living spaces. Decks, porches, sunrooms, pergolas, trellises, gazebos are his forte`. The parent company is the source of the engineering and architectural documents by which permits are pulled and projects constructed.
It works well.
Daniel Web Designer is this regions associate for a Virginia based company which specializes in websites for construction and construction related businesses. Gee shared a story of one franchisee who was failing. Daniel and company did a website for this franchisee to supplement the national website. A local focus of SEO ans SEM.
In a month the franchisee had to call Daniel and ask him to dial it back a bit as he had way more contact than desired. A bit of fine tuning and now the former failing franchisee is a top dog.
I reviewed many websites designed by DWD before filling in the online contact information. In a day or two Daniel responded with a one line query,
" What is your budget?"
Hmmmmm. I responded with this question,
" Would it be possible to set an appointment to review your services and the concurrent costs?"
" You mean like a face to face?"
" Yes "
" We could. But why? All the data you need is on our website with a sign up page"
" I like to meet the people I hope to trust with my business".
" Is this necessary?"
" No. Thank you for your time".
" Did you just blow me off ?"
" Declined your offer? Yes."
" What's that about?"
A week went by then I received an e-mail from Daniel,
" Hey Fishy! I think I am going to be in town this week, you want to meet somewhere?"
" How about Tuesday at 9am, my office?"
Later that same day I received this e-mail,
" Fishy, if your only day to meet is Tuesday it will have to be at 1pm @ WebNerds"
Wow, did he want a business meeting or a free lunch?
I went. He was late and called to tell me his order and would I have it on the table for him when he arrived? Really?
He came in his cool little eco car barely larger than his computer bag. He was friendly, enthusiastic, starving. But before he picked up a fork he unpacked, plugged in and booted his computer. He asked if the coffee was the bold roast? No the coffee container was empty awaiting his selection. He returned from the coffee bar with a steaming cup to say,
" What is the purpose of decaf?"
No point in answering that so I just smiled while he organized his thoughts.
" You know my wife did not believe me when I said I had a f2f with an interior designer".
" Why was that?"
" Well my wife says only idiots use designers. I mean, she has a point, what is your purpose?"
Speaking of idiots, I wondered if in this day and age it is okay to have zero social skills as long as you have nerd skills for hire. The idiot was me, sitting there being insulted while Daniel scarfed down a lunch I provided. What I actually said is,
" How about I outline my website criteria while you inhale that sandwich?"
Which I did. In the course of the conversation I got a few head shakes indicating no, he had not taken a look at any of the websites I had referenced as being an example of what FishyDesigns needs. So I pulled them up on his laptop while he munched and I talked.
For a while there, he looked marginally interested.
He took a giant slug of caffeine and began telling me about the absolute importance of SEO ans SEM , meta data, web crawlers and the variable search algorithms. He carefullly
explained to me it was a numbers game. As he talked he pulled up a screen showing the graphs of the effects of properly keyed and buried meta words. He said in the beginning I should maybe have a landing page with a
contact form and establish a budget for right bar ads.
I asked to see examples and pointed out to him all the reasons that sort of approach was alien to my needs. That I had a fairly specific target market in mind and his recommendation was a scatter shot when what I needed was a sniper shot. He looked confused but typed in another example and set about persuading me to his view point.
I looked him in the eye and said,
" Let me answer one of your earlier questions.
My purpose here was not to generate a hit seeking engine for ad sales.
My goals are a lot more real and a lot less virtual"
" What does that mean?"
" It means the thing I most want to hit is you".
" For real?"