Meet the color of the year,
Pantone Color Number 17-1463
The "color of the year" is announced each December. By the time the announcement is made millions of products in the "new" color are already in production. In Mid-January I will go to the first big market of 2012 where "Tangerine Tango" will be
well represented in every showroom.
There are 3 main entities which determine what colors will be THE color for specific years. This is because color effects emotion which effects consumer behavior... so this is a HUGE deal. The colors are selected about 10 years in advance. In 2008 the color of the year was "Blue Iris". That was color prophecy as 2008 was a very "blue" year for many of us.
Are your emotional responses to "tangerine" positive? Is this a color to lift your spirits and open your pocketbook? Will you remodel your home, buy a new car or replace your wardrobe because of your response to this color? If you are a Gator fan this might indicate a really good year is looming, also true if you are a Clemson fan. What if you are a Florida or Carolina State fan? Does this color choice bode ill for your teams? Is "tangerine" too close to red? As in red ink? Or does the color "tangerine" conjure images of tanned flesh and string bikinis?
Will you share? Please tell me your strongest association with the color "tangerine".