Wednesday, January 12, 2011
To Market! To Market?
That's when things are normal. Now there is snow. Lots of it. Topped with ice. I think there is still a state of emergency declared through today.
The MARTA website instucts one to check status before starting out.
"Expect delays" is a flashing message for both buses and rails. Caution noted.
Worse than in the market do I want to be stuck on a MARTA train with ..???
I am wondering if the goods, the reps, the brass, the guest lecturers, the food has made it to market?
In the best of conditions it is a huge undertaking to set up for market. Americasmart is smack in the middle of downtown Atlanta. The logistics are tough. Merchandise from all over the world must be selected, shipped, displayed, priced for thousands to view. All those thousands will enter into 3 joined buildings in search of excitement, possibilities and rejuvenation of their businesses. They, plus the thousands working there, will need, food, beverages, toilet paper.
Do I actually want to get in this?
I may not need to worry as there is no guarantee I will be able to exit my ice crusted driveway.
I hadn't planned on going until Thursday or Friday. Now I may have to wait until Monday.
I have cabin fever after just two days of confinement. I want out ! I want creative stimulus. , I want to hear people laugh and smell food not of my kitchen. I want to fall in love with new offerings and possible new opportunities. I want to have hope.
When I turn on the news, hope fades.
The view out my windows looks like black and white photography. At noon Tuesday, the world was still gray. Bleak. Today the weather heads say there will be sun. But at noon it will only be 29 degrees. There is a prediction for temps above freezing, 33, for about an hour between 3 and 4 pm, after which it will drop to an overnight low of 17, with wind chill, 10. There will be no real melting of ice and snow until the weekend.
There will be no Chickory-like videos of dogs frollicking in the snow. I can hardly shoo Will off the deck. He is quite patient. He looks at the snow then back at me as if to say, " Would you put your naked parts in that?" I would not but, I point out to him I don't have fur and I do have a toilet. He is not persuaded by my logic and resists encouragement to get out there! So instead of having engaging conversations with people at market I am talking to a dog about when and where he drops his load. This is low. Really low.
Market is calling.
Color! People! Laughter! New creations to evaluate or fall in love with. And there is the need to get a feel for the new vibe of a changing industry. I am eager to read the signs. Are the showrooms updated or just reworked? Is the merchandise all new or revamped with a few new introductions carefully disbursed . Are the buyers looking or ordering? Are the reps looking excited or strained? Is there something new and different coming from the young entrepreneurs in the temporary showrooms? Will there be a pervasive excitement or the pall of contining caution? Will I find answers in my observations? I need answers. I have decisions to make as my primary client base , architects and developers, are dormant. My secondary base has been individual homeowners. I need to determine if I can successfully make a conversion. There are doubts as long term, successful, really good designers in this arena are failing nationwide.
" Market research" has a new meaning now.
The early sneak previews seem to be split between the renewable and practical and top of the experience
luxe. There are those in " the industry" who believe strongly the world has endured three years of severity and are ready to bust loose and demand a change of pace. They may be right but I do not have a queue of folks desiring $12K sofas or $8K soaking tubs. I do have clients who say, " Fishy I would like to have a new X but only if the price is right." I need to go walk the halls of market if I am to find the well priced X my clients desire. If they exist. If not, I need to locate superior alternatives.
I have to get there first.